So it’s that time of year again, just over a week to go until Christmas Day. As consumers step up their spending we in the office are unsurprisingly winding down for a small (well deserved) break.

It is common for businesses to avoid change as the festive season approaches. This can be because it is the busiest time of year and not the appropriate moment to be changing strategies, for others they feel it is just not the time of year to get things done. People will inevitably have holiday, partners will be closed for various amounts of time, and others are simply excited for one too many glasses of bucks fizz!

Whilst we have a few more working days available, let us prepare a few treats we can give our business. After all, the Christmas indulgences may very well inhibit your judgement, so it best to outline some plans before the holidays.

A Blog

If you don’t have one, get one. It can be used in so many different ways, depending on your requirements. It allows you to have a voice, whether this is for selling, informing, helping or simply connecting with people it is a great way to compliment any social media work you do. The only thing you may need to pay for is content creation, so blogs bring a whole host of benefits for very little outlay.

An eNewsletter Campaign

Again it is essential that you have a voice and that you communicate. This could be a newsletter for your staff members, a newsletter for clients or why not just implement both! You can use content from both social media campaigns and from your blog. In fact, any source that has an RSS feed. You can tag certain posts so they only go to certain groups and the whole thing really can be tailored to your individual needs. Have a think what would benefit or add value to your company and if you have any questions please post a comment and we will get back to you.

Appraisals/Reviews

These are great opportunities to rebuild relationships with staff. If you have been focussed on a project and haven’t given them much time over the past few months, suggest a catch up. This is a great opportunity for an employee to share thoughts about their own progress and it really doesn’t need to be your analysis of them. Have a chat, make some notes and then get back to them with a plan of action. Another benefit about engaging your staff in this way is that they feel they can share ideas and solutions to their everyday problems. With your help these can be implemented, so you end up with a happier employee who has a little more spare time to make you some lovely money!

A Christmas Party

The highlight of the social calendar, new dresses, new shirts and everyone is filled with festive cheer. It is great to end a year on a high and recognising hard work with a nice meal or a few beverages is always appreciated. It is nice to remind ourselves that we work with great people and this is something we often overlook in the office. Especially in the run up to Christmas, tensions in the office can run high. A lot of people under a lot of pressure cannot end well. The great thing about socialising outside of work is you get to know and appreciate the person, not the job title.

Merry Christmas!

From the Nouri.sh team

Nourish is great for your Social Media strategy

Our customers know it, but we thought you may also want to know just how powerful Nourish really is when it comes to engaging an audience.

You know your business best, however one thing we wanted to make sure you have is a great eNewsletter. We have been developing Nourish as the eNewsletter solution that will empower you to differentiate in your Social Media strategy. Your ‘unfair advantage’.

Here is how…

Nearly all news sources on the web use RSS. How many of your readers familiar with RSS? Who knows?… But the good thing is that almost all of them are familiar with email. So this is where comes Nourish helping you to share your content in the format familiar to your readers.

Unlike other tools Nourish only lets you generate emails from an RSS feed. You can use a single or a combination of RSS feeds to streamline valuable and engaging content to your readers. Different feeds can be used for different campaigns, and even different template can be used for each of your newsletters. For example you can communicate with your clients using a different tone to how you communicate with your suppliers.

Nourish is easy to set up and intuitive. It makes managing a large list of subscribers effortless. The opt-out process, as well as subscribing/unsubscribing to individual campaigns is completely automated. Nourish can take the hassle of you managing any number of subscribers, starting from a personal blog to a large company newsletter.

Only those who have run multiple campaigns know how overwhelming that can be. If you aim to target multiple audiences or promote different products, Nourish has a great deal to offer you. It allows you to run multiple campaigns for segmenting your subscribers. Delivering the most relevant content to each group of your readers can boost your open and click through rates and reduce unsubscribers. Plus you have subscribers’ statistics at hand any time to validate the relevancy in the course of your campaigns to their audience.

Nourish allows you to manage multiple campaigns in one single account. Each campaign you create represents a different newsletter. Nice and simple! Unlike any other service Nourish does not limit the number of campaigns you can have.

We know how important it is for B2B organizations for example to segment their subscribers by industry sector. Your campaigns, and the content you deliver with each may vary on (for example) customer demographics, or by set products or services. Or perhaps you may need to have a more ‘independent’ newsletter featuring content from multiple sources.

It’s also easy to create a form for your website to add subscribers to one or more of your campaigns. We have developed a WordPress plugin called Nouri.sh Newsletter that makes this a simple 2 step process.

With the automated scheduling you are sure that your email campaigns go out at regular intervals, without logging in or any manual intervention from your side. Just set and forget!

And my favourite one: your readers like cool custom templates. Your Nourish emails can have your unique branding for a professional look of your campaigns. We can help with that too, just send your brand ideas to: my [at] nouri.sh

Unlike other similar services, Nourish will not force you to upgrade after a trial. Come join us for free today and keep it free as long as you wish!

Plus one: make sure you invite all your friends and contacts too. We’ll make sure they will also get it for free!