We are delighted to learn more about Berufebilder.de and share their story with all of you.

Berufebilder.de

You probably know that worldwide, there are over 200 million blogs. Berufebilder.de is recognized as one of the 500 most important German blogs according the Blogger Relevance Index and one of the most widely read German Jobblogs according to Wikipedia & DIE ZEIT (the German “Times”). It’s also running the News-Service Best of HR, giving an overview about German HR-Media.

We at Nouri.sh recognize that building Berufebilder.de every day is a challenging task. We wanted to understand and share with you how Nouri.sh email newsletter and marketing adds value to their network and subscribers and helps them grow.

Today we have invited Simone Janson, a renown author, columnist and expert in HR Communications who operates Berufebilder.de for a short interview. Here is how they use Nouri.sh to engage and grow their community.

Q: Simone, please tell us more about Berufebilder.de.
A: It is all about Career, HR, Management, Digital Change and the Future of Work. What makes us stand out is our large community. Not only do we have more than 8.000 daily readers and over 10.000 subscribers to date and growing in different channels, but also a large network of Experts and Partners.

Q: What does “Berufebilder” mean and how it is related to its mission?
A: Translated it would be something like “Vocation Building”. It’s a play on words and it means to create your personal job, your personal vocation or the job of your dreams if you want to call it like this, the job that matches exactly your skills and abilities. In the digital and flexible working world of the future this will be a more and more important competence. Berufebilder.de wants to help meeting this target, giving tips, information and examples of job profiles. In German job profile means Berufsbild, which is quite a similar expression.

Q: Why did you want a newsletter in the first place? 
A: Because it’s easier to keep in touch with our network and it is more comfortable for our clients. Our readers like a weekly overview of all the news and information delivered with a personal approach.

Q: Why did you choose Nouri.sh?
A: Because we found it simple to set up, very convenient for our email marketing program and matching our ongoing and growing newsletter needs. Also the ability to set up different campaigns to segment subscribers and ability to combine different RSS feeds.

Q: How easy was it to get going with Nouri.sh?
A: In the beginning I found it a bit unusual compared to other tools, but once I understood the system, I found it much more easy and quick to use than other systems, especially the layout-design.

Q: Would you recommend us to friends/ colleagues?  
A: Yes, and I will recommend it to all my readers on http://berufebilder.de !

Q: Do you want any new specific features which will help make your Nouri.sh newsletters even better?
A: It would be nice to add customizable auto-responders for new subscribers. Also a double opt-in function.

Q: How much has your web traffic increased thanks to Nouri.sh? Do you see any change in figures already?
A: It’s difficult to say, because I started Nouri.sh together with other marketing channels. However I have already received a lot of positive feedback for the clean design of our eNewsletters powered by Nouri.sh. And last but not least, the number of our subscribers nearly doubled in less than 3 months!

Nouri.sh: Congratulations! How cool is that?!

Q: How do you intend to promote your newsletter to increase subscribers? 
A: I have already set up a subscribers-only area which brings a lot of new subscribers.

Q: Anything else you’d like to share: stats, news, info…
A: I would like to thank Nouri.sh for the great support!

Nouri.sh: Thank you Simone! It is a pleasure having you on board and learning from you!

Dear Nouri.sh readers, I hope you enjoyed today’s story. Let me know how you use Nouri.sh by emailing me at my[at]nouri.sh. Sharing your story will help us and others discover you and learn more about your business.

With any Nouri.sh paid plan you can create as many different campaigns as you need and segment your subscribers in a way to deliver the most meaningful content to each group. Nouri.sh campaign statistics and integration with Google Analytics provide you with insights into what works well for your newsletter and which aspects you can improve.

Interested to find out how Nouri.sh can also help you and your business engage with the right audience? Then drop me an email at my[at]nouri.sh – I will be glad to help you get the best out of your email newsletters with Nouri.sh.

Only a handful of hours to the beginning of 2016 and we already smell the fireworks.

We would like to take a moment and thank you for being with us in 2015 and helping us shape the Nouri.sh eNewsletter solution. Please continue to reach out to us and keep your ideas and suggestions coming. We are always happy to hear from you. Any time!

The Nouri.sh team wishes you a happy holiday season and a great new year! We hope you have a wonderful New Year celebration wherever you are in the world!

Don’t make unachievable resolutions this year, follow these 3 simple steps to improve your eNewsletters.

By spending a little time reviewing your newsletter content and making simple changes you can make a big difference in 2014. Of course it is always good to have big ambitions, especially when it comes to business but here are 3 top tips to ensure a prosperous new year.

Review previous newsletters. People often set up newsletters without stopping to think what the audience actually want to receive. Does it read well? Does it address your target market? And most importantly, if you were being asked to criticise the content, what would you highlight?

Have a read through past emails and go through them with a fine tooth comb, imagine you have just received a message in your inbox. Does the title make you open it? Make a list of questions such as those I have mentioned and draw some conclusions. If you would like some impartial advice regarding your newsletter the team at Nouri.sh will be happy to provide feedback.

Sometimes it is what you don’t do that makes the difference. Let me illustrate what I mean by using the visual of a Waltz. The Waltz is the most graceful dance, it looks simple and effortless, however in order to actually achieve this a huge amount of control and precision is required. One jerky movement and the whole illusion is ruined. In terms of an eNewsletter, the most effective ones will target the reader with intellect and calculated content, not with brash generic statements. The tact with which you deliver your content is very important.

Tailor your newsletter to your audience. This may seem obvious, but when was the last time you reviewed your subscribers activities and interests? You can use multiple feeds to create a newsletter with Nouri.sh so why not make the most of this and send the relevant feeds to the relevant people.

Image you own a coffee shop and you know that certain customers like certain drinks. The click through rate of an eNewsletter that gives them information or offers about their favourite beverage will be significantly higher than that of an email with generic information about the shop. If you have information about customer behaviour then you should be using this knowledge to create multiple campaigns. This demonstrates that you know and understand your reader.

Implement some changes. After reviewing your newsletters with the audience in mind, implement the top 3 things you have picked up on and see how this affects the open rate and CTR. You can use these statistics to see how effective your changes have been.

All the best for 2014 from the Nouri.sh team

Yes it is hard to build up momentum on social media sites, but just because it is difficult to get going it is still imperative that you give it a go.

There really is no excuse for not getting involved

It is quick and easy to create a page that can be viewed by millions of people. And you control your own destiny, the more time and effort you put in the more fans you will acquire.

Every day you avoid getting involved is a day wasted…

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin

So let’s hit the ground running and ensure you dedicate some of your time to social media pages each week. You can use this time to tweak the look and feel of the page, interact with clients and potential clients, and if you have the time (or a sudden burst of inspiration!) collate a few ideas for future posts and comments.

Connecting with your audience

Enhance your posts with images, not just any old image but a relevant one preferably! Don’t be afraid to add text, if it is not clear what the image is trying to convey then add a few words. Even if you are repeating what you have said in your post, it is better to make it obvious from the get-go as people are naturally drawn to the images first rather than the text.

Don't let readers invent their own meaning - Annotate any ambiguous images

Another benefit is that your social media page can act as a forum where you interact with your clients. It is clear that just having a page gives you some degree of credibility, if your company name doesn’t appear in a search people are obviously going to wonder why.

Free publicity

Some people argue that social media is the cheapest form of marketing; however it can only be used as marketing tool if someone is putting the effort in to create and maintain a great page!

Team this with the services Nouri.sh offer to really exploit these great tools. Your pages can easily be turned in to RSS feeds and in turn these feeds can be used to produce a newsletter. You will be surprised how many people would love to receive a newsletter summarising all your posts rather than logging on to the social media sites every day.

In recent weeks we’ve received many requests for Featured Nourish newsletters. This month we were delighted to learn the exciting story of Underground Book Reviews and could not wait to share it with you.

Amy, one of the writers answered a few questions to show how they are using Nourish for their email newsletter. Here is how it has been adding value by engaging their readers:

Why did you want a newsletter in the first place? Why did you choose Nourish?
I started Underground Book Reviews last August with three other writers, hoping to help new authors gain exposure and get credit for their hard work. We offer a review and interview every week, and highlight undiscovered and up-and-coming authors. The website has gained a lot of interest in the writing community, and also appeals to adventurous readers and anyone looking for a good read that isn’t mainstream. As we grew, we began to worry that we would lose subscribers due to too many posts.

I use Feedburner, however it sends our subscribers an email every time we do a blog post. With an average of three posts a week, I worried about cluttering subscribers’ inboxes. I started looking at different possibilities, and found that most of the websites that offered a weekly newsletter required payment.

How easy was it to get going with Nourish?
I didn’t have a problem at all! The layout is user-friendly for my purposes. It worked seamlessly with my Feedburner feed. When I addressed Nourish with questions, they immediately responded and were very helpful. It’s rare to find a free online service with such great customer support.

Would you recommend us to friends/ colleagues?
Absolutely! If I had known about Nourish I would have put it on the blog as soon as I started it.

How much has your web traffic increased thanks to Nourish? Do you see any change in figures already?
Traffic has stayed steady, but our subscribers have increased. We usually gain one or two subscribers a week: in the first week we started with Nourish, we gained ten! Many more switched from our daily email option, to the weekly newsletter through Nourish.

How do you intend to promote your newsletter to increase subscribers?
The blog tends to do a pretty good job of self-promotion. With every new book we review, or author we interview, we gain subscribers. If we continue to produce quality work, we expect the blog to grow on its own. However, we’re greedy for more exposure, so we occasionally do promotions with other websites and offer book-related deals to our subscribers. We recently started a series which we call the “Emerging Author Series” in which we bring an aspiring author to the blog as a guest. After the interview or guest post, we ask our subscribers to vote to read a sample of their work. This gives the writer much-needed exposure, and encourages subscription to our blog.

Anything else you’d like to share with our readers?
I’m completely satisfied with the quality here, and the customer service is outstanding. You won’t be losing me any time soon!

Visit Underground Book Reviews to read more.

Offering nice prizes or inviting subscribers to vote is a fantastic way to engage your audience and identify which topics generate more interest.

With any paid level plan, Nourish allows you to create as many different campaigns as you need and segment your subscribers in a way to deliver the most meaningful content to each group. Nourish campaign statistics and integration with Google Analytics provide you with insights into what works well for your newsletter and which aspects you can improve.

I hope you enjoyed today’s story. Let me know how you use Nourish by emailing me at my[at]Nourish. Sharing examples with others is beneficial for your newsletter.

– Remember, I am here to help you get the best out of your Nourish newsletter. Reach out to me if you have questions or suggestions.

Stay creative!
Mariana

Nourish is great for your Social Media strategy

Our customers know it, but we thought you may also want to know just how powerful Nourish really is when it comes to engaging an audience.

You know your business best, however one thing we wanted to make sure you have is a great eNewsletter. We have been developing Nourish as the eNewsletter solution that will empower you to differentiate in your Social Media strategy. Your ‘unfair advantage’.

Here is how…

Nearly all news sources on the web use RSS. How many of your readers familiar with RSS? Who knows?… But the good thing is that almost all of them are familiar with email. So this is where comes Nourish helping you to share your content in the format familiar to your readers.

Unlike other tools Nourish only lets you generate emails from an RSS feed. You can use a single or a combination of RSS feeds to streamline valuable and engaging content to your readers. Different feeds can be used for different campaigns, and even different template can be used for each of your newsletters. For example you can communicate with your clients using a different tone to how you communicate with your suppliers.

Nourish is easy to set up and intuitive. It makes managing a large list of subscribers effortless. The opt-out process, as well as subscribing/unsubscribing to individual campaigns is completely automated. Nourish can take the hassle of you managing any number of subscribers, starting from a personal blog to a large company newsletter.

Only those who have run multiple campaigns know how overwhelming that can be. If you aim to target multiple audiences or promote different products, Nourish has a great deal to offer you. It allows you to run multiple campaigns for segmenting your subscribers. Delivering the most relevant content to each group of your readers can boost your open and click through rates and reduce unsubscribers. Plus you have subscribers’ statistics at hand any time to validate the relevancy in the course of your campaigns to their audience.

Nourish allows you to manage multiple campaigns in one single account. Each campaign you create represents a different newsletter. Nice and simple! Unlike any other service Nourish does not limit the number of campaigns you can have.

We know how important it is for B2B organizations for example to segment their subscribers by industry sector. Your campaigns, and the content you deliver with each may vary on (for example) customer demographics, or by set products or services. Or perhaps you may need to have a more ‘independent’ newsletter featuring content from multiple sources.

It’s also easy to create a form for your website to add subscribers to one or more of your campaigns. We have developed a WordPress plugin called Nouri.sh Newsletter that makes this a simple 2 step process.

With the automated scheduling you are sure that your email campaigns go out at regular intervals, without logging in or any manual intervention from your side. Just set and forget!

And my favourite one: your readers like cool custom templates. Your Nourish emails can have your unique branding for a professional look of your campaigns. We can help with that too, just send your brand ideas to: my [at] nouri.sh

Unlike other similar services, Nourish will not force you to upgrade after a trial. Come join us for free today and keep it free as long as you wish!

Plus one: make sure you invite all your friends and contacts too. We’ll make sure they will also get it for free!