In recent weeks we’ve received many requests for Featured Nourish newsletters. This month we were delighted to learn the exciting story of Underground Book Reviews and could not wait to share it with you.
Amy, one of the writers answered a few questions to show how they are using Nourish for their email newsletter. Here is how it has been adding value by engaging their readers:
Why did you want a newsletter in the first place? Why did you choose Nourish?
I started Underground Book Reviews last August with three other writers, hoping to help new authors gain exposure and get credit for their hard work. We offer a review and interview every week, and highlight undiscovered and up-and-coming authors. The website has gained a lot of interest in the writing community, and also appeals to adventurous readers and anyone looking for a good read that isn’t mainstream. As we grew, we began to worry that we would lose subscribers due to too many posts.
I use Feedburner, however it sends our subscribers an email every time we do a blog post. With an average of three posts a week, I worried about cluttering subscribers’ inboxes. I started looking at different possibilities, and found that most of the websites that offered a weekly newsletter required payment.
How easy was it to get going with Nourish?
I didn’t have a problem at all! The layout is user-friendly for my purposes. It worked seamlessly with my Feedburner feed. When I addressed Nourish with questions, they immediately responded and were very helpful. It’s rare to find a free online service with such great customer support.
Would you recommend us to friends/ colleagues?
Absolutely! If I had known about Nourish I would have put it on the blog as soon as I started it.
How much has your web traffic increased thanks to Nourish? Do you see any change in figures already?
Traffic has stayed steady, but our subscribers have increased. We usually gain one or two subscribers a week: in the first week we started with Nourish, we gained ten! Many more switched from our daily email option, to the weekly newsletter through Nourish.
How do you intend to promote your newsletter to increase subscribers?
The blog tends to do a pretty good job of self-promotion. With every new book we review, or author we interview, we gain subscribers. If we continue to produce quality work, we expect the blog to grow on its own. However, we’re greedy for more exposure, so we occasionally do promotions with other websites and offer book-related deals to our subscribers. We recently started a series which we call the “Emerging Author Series” in which we bring an aspiring author to the blog as a guest. After the interview or guest post, we ask our subscribers to vote to read a sample of their work. This gives the writer much-needed exposure, and encourages subscription to our blog.
Anything else you’d like to share with our readers?
I’m completely satisfied with the quality here, and the customer service is outstanding. You won’t be losing me any time soon!
Visit Underground Book Reviews to read more.
Offering nice prizes or inviting subscribers to vote is a fantastic way to engage your audience and identify which topics generate more interest.
With any paid level plan, Nourish allows you to create as many different campaigns as you need and segment your subscribers in a way to deliver the most meaningful content to each group. Nourish campaign statistics and integration with Google Analytics provide you with insights into what works well for your newsletter and which aspects you can improve.
I hope you enjoyed today’s story. Let me know how you use Nourish by emailing me at my[at]Nourish. Sharing examples with others is beneficial for your newsletter.
– Remember, I am here to help you get the best out of your Nourish newsletter. Reach out to me if you have questions or suggestions.
Stay creative!
Mariana
