We are delighted to learn more about Berufebilder.de and share their story with all of you.

Berufebilder.de

You probably know that worldwide, there are over 200 million blogs. Berufebilder.de is recognized as one of the 500 most important German blogs according the Blogger Relevance Index and one of the most widely read German Jobblogs according to Wikipedia & DIE ZEIT (the German “Times”). It’s also running the News-Service Best of HR, giving an overview about German HR-Media.

We at Nouri.sh recognize that building Berufebilder.de every day is a challenging task. We wanted to understand and share with you how Nouri.sh email newsletter and marketing adds value to their network and subscribers and helps them grow.

Today we have invited Simone Janson, a renown author, columnist and expert in HR Communications who operates Berufebilder.de for a short interview. Here is how they use Nouri.sh to engage and grow their community.

Q: Simone, please tell us more about Berufebilder.de.
A: It is all about Career, HR, Management, Digital Change and the Future of Work. What makes us stand out is our large community. Not only do we have more than 8.000 daily readers and over 10.000 subscribers to date and growing in different channels, but also a large network of Experts and Partners.

Q: What does “Berufebilder” mean and how it is related to its mission?
A: Translated it would be something like “Vocation Building”. It’s a play on words and it means to create your personal job, your personal vocation or the job of your dreams if you want to call it like this, the job that matches exactly your skills and abilities. In the digital and flexible working world of the future this will be a more and more important competence. Berufebilder.de wants to help meeting this target, giving tips, information and examples of job profiles. In German job profile means Berufsbild, which is quite a similar expression.

Q: Why did you want a newsletter in the first place? 
A: Because it’s easier to keep in touch with our network and it is more comfortable for our clients. Our readers like a weekly overview of all the news and information delivered with a personal approach.

Q: Why did you choose Nouri.sh?
A: Because we found it simple to set up, very convenient for our email marketing program and matching our ongoing and growing newsletter needs. Also the ability to set up different campaigns to segment subscribers and ability to combine different RSS feeds.

Q: How easy was it to get going with Nouri.sh?
A: In the beginning I found it a bit unusual compared to other tools, but once I understood the system, I found it much more easy and quick to use than other systems, especially the layout-design.

Q: Would you recommend us to friends/ colleagues?  
A: Yes, and I will recommend it to all my readers on http://berufebilder.de !

Q: Do you want any new specific features which will help make your Nouri.sh newsletters even better?
A: It would be nice to add customizable auto-responders for new subscribers. Also a double opt-in function.

Q: How much has your web traffic increased thanks to Nouri.sh? Do you see any change in figures already?
A: It’s difficult to say, because I started Nouri.sh together with other marketing channels. However I have already received a lot of positive feedback for the clean design of our eNewsletters powered by Nouri.sh. And last but not least, the number of our subscribers nearly doubled in less than 3 months!

Nouri.sh: Congratulations! How cool is that?!

Q: How do you intend to promote your newsletter to increase subscribers? 
A: I have already set up a subscribers-only area which brings a lot of new subscribers.

Q: Anything else you’d like to share: stats, news, info…
A: I would like to thank Nouri.sh for the great support!

Nouri.sh: Thank you Simone! It is a pleasure having you on board and learning from you!

Dear Nouri.sh readers, I hope you enjoyed today’s story. Let me know how you use Nouri.sh by emailing me at my[at]nouri.sh. Sharing your story will help us and others discover you and learn more about your business.

With any Nouri.sh paid plan you can create as many different campaigns as you need and segment your subscribers in a way to deliver the most meaningful content to each group. Nouri.sh campaign statistics and integration with Google Analytics provide you with insights into what works well for your newsletter and which aspects you can improve.

Interested to find out how Nouri.sh can also help you and your business engage with the right audience? Then drop me an email at my[at]nouri.sh – I will be glad to help you get the best out of your email newsletters with Nouri.sh.

Only a handful of hours to the beginning of 2016 and we already smell the fireworks.

We would like to take a moment and thank you for being with us in 2015 and helping us shape the Nouri.sh eNewsletter solution. Please continue to reach out to us and keep your ideas and suggestions coming. We are always happy to hear from you. Any time!

The Nouri.sh team wishes you a happy holiday season and a great new year! We hope you have a wonderful New Year celebration wherever you are in the world!

Huge THANKS to everyone who entered our big yearend giveaway! We are overwhelmed with joy and appreciation for all our fans out there taking time to join us!

Without further ado here are OUR WINNERS:

Four x 3 month subscriptions of the Nouri.sh Basic plan, each worth $225, go to:

• Gabriela N
• Erwin W
• Leanne C
• Alexis D

Two x 6 month subscriptions of the Nouri.sh Basic plan, each worth $450, go to:

• Mary D
• Katelyn M

Congratulations to all our winners! Your plans will be activated on January 1st. We will be in touch very soon with tips on how to make the best out of Nouri.sh and empower your business for the months to come.

To everyone else who participated, please stay tuned for more news from us. We plan more goodies in the new year!

Don’t miss the Nouri.sh Thank You Giveaway!

As another great year draws to a close we would like to thank all of our customers for choosing Nouri.sh as their email marketing solution and helping us shape the service.

What a better way to say thanks than a present! We are giving all our existing and new customers (who sign up between 11-22 December) an easy and fun chance to win 6 beautiful presents!

What do we give you:
1) Four x 3 month subscriptions: Nouri.sh Basic subscription for 3 months will be offered to four winners. (Each worth $225)
2) Two x 6 month subscriptions: Nouri.sh Basic subscription for 6 months will be offered to two winners. (Each worth $450)

So, the total value of this giveaway is: $225 x 4 + $450 x 2 = $1800 and a great way to boost your business in 2016 = priceless!

How to get it:
All you need to do is to perform simple social actions AND drop us an email at sales [at] nouri.sh to let us know.
1) Share this post on Facebook = 1 point
2) Tweet about this giveaway = 1 point
3) Leave a comment on this post to tell us more about your business and how you will/ are using Nouri.sh = 1 point
4) Do all 3: Share on Facebook with your friends, Tweet about it & comment on our blog to get 5 points!

Based on these points we will choose our six winners.
To enter the giveaway, use this Rafflecopter interface Rafflecopter giveaway

Please Note:
If you do not have an active Nouri.sh account please create a free one (yes it’s free forever yours but you can upgrade at any time if you need to!) before making your entries. It only takes a minute! After we choose the winners, we will send a notification email to confirm their email address. Winners have to confirm their email address within 3 days. In the event, if they don’t confirm their email address within 3 days, we will pick a new winner.

Entries window:
The entry period starts on 11 December at 12:00 am GMT and ends on 22 December 2015 at 12:00 am GMT.

Already a customer on a paid plan?
If you are one of the winners we will simply waive the monthly fees!

If you need any convincing at all here are the benefits of the Nouri.sh Basic subscription on offer:

1) Up to 10,000 emails per month: You choose how to use this allowance and the team at Nouri.sh will happily advise what is best for your and your goals. This could range from sending 1 newsletter a month to 10,000 subscribers, through to sending 4 emails a month to 2,500 subscribers.

2) Unlimited number of campaigns: You have the ability to create dynamic campaigns. By categorizing or tagging the posts within your blog, only relevant content is sent out in each campaign. High relevancy means a higher readership and lower unsubscribe rate.

3) Unlimited number of subscribers: You can upload as many subscribers as you want to your account. Simply upload your database when creating your account, and keep building your subscriber base one email at a time.

4) Custom templates: With custom templates you can really make the newsletter your own. Choose from our pre-made templates that suits your brand and your message or upload a custom template matching the look and feel of your blog/ website for eye-catching campaigns.

5) Track your progress: Track the success of your campaigns with Google analytics. Use these stats to influence future decisions and ensure you are driving relevant content to users.

6) Multiple RSS feeds: You can create automated email newsletters and include multiple RSS feeds in a single newsletter.

7) Automatic scheduling: Scheduling is an important aspect of email marketing. A newsletter which is scheduled correctly gets a higher open rate and click through rate. Nouri.sh provides automatic scheduling options for your newsletters so that you can schedule them on a specific date and time. Sending out is easy with no action required from your side.

8) Personalized support: The Nouri.sh team are on hand to ensure you make the most out of the service. The more we know about your needs, the more we can tailor Nouri.sh to suit you. We can help you grow your subscriber base, improve your campaigns and are open to users suggestions for new features.

We look forward to giving you your present! Good luck!!

Don’t make unachievable resolutions this year, follow these 3 simple steps to improve your eNewsletters.

By spending a little time reviewing your newsletter content and making simple changes you can make a big difference in 2014. Of course it is always good to have big ambitions, especially when it comes to business but here are 3 top tips to ensure a prosperous new year.

Review previous newsletters. People often set up newsletters without stopping to think what the audience actually want to receive. Does it read well? Does it address your target market? And most importantly, if you were being asked to criticise the content, what would you highlight?

Have a read through past emails and go through them with a fine tooth comb, imagine you have just received a message in your inbox. Does the title make you open it? Make a list of questions such as those I have mentioned and draw some conclusions. If you would like some impartial advice regarding your newsletter the team at Nouri.sh will be happy to provide feedback.

Sometimes it is what you don’t do that makes the difference. Let me illustrate what I mean by using the visual of a Waltz. The Waltz is the most graceful dance, it looks simple and effortless, however in order to actually achieve this a huge amount of control and precision is required. One jerky movement and the whole illusion is ruined. In terms of an eNewsletter, the most effective ones will target the reader with intellect and calculated content, not with brash generic statements. The tact with which you deliver your content is very important.

Tailor your newsletter to your audience. This may seem obvious, but when was the last time you reviewed your subscribers activities and interests? You can use multiple feeds to create a newsletter with Nouri.sh so why not make the most of this and send the relevant feeds to the relevant people.

Image you own a coffee shop and you know that certain customers like certain drinks. The click through rate of an eNewsletter that gives them information or offers about their favourite beverage will be significantly higher than that of an email with generic information about the shop. If you have information about customer behaviour then you should be using this knowledge to create multiple campaigns. This demonstrates that you know and understand your reader.

Implement some changes. After reviewing your newsletters with the audience in mind, implement the top 3 things you have picked up on and see how this affects the open rate and CTR. You can use these statistics to see how effective your changes have been.

All the best for 2014 from the Nouri.sh team

So it’s that time of year again, just over a week to go until Christmas Day. As consumers step up their spending we in the office are unsurprisingly winding down for a small (well deserved) break.

It is common for businesses to avoid change as the festive season approaches. This can be because it is the busiest time of year and not the appropriate moment to be changing strategies, for others they feel it is just not the time of year to get things done. People will inevitably have holiday, partners will be closed for various amounts of time, and others are simply excited for one too many glasses of bucks fizz!

Whilst we have a few more working days available, let us prepare a few treats we can give our business. After all, the Christmas indulgences may very well inhibit your judgement, so it best to outline some plans before the holidays.

A Blog

If you don’t have one, get one. It can be used in so many different ways, depending on your requirements. It allows you to have a voice, whether this is for selling, informing, helping or simply connecting with people it is a great way to compliment any social media work you do. The only thing you may need to pay for is content creation, so blogs bring a whole host of benefits for very little outlay.

An eNewsletter Campaign

Again it is essential that you have a voice and that you communicate. This could be a newsletter for your staff members, a newsletter for clients or why not just implement both! You can use content from both social media campaigns and from your blog. In fact, any source that has an RSS feed. You can tag certain posts so they only go to certain groups and the whole thing really can be tailored to your individual needs. Have a think what would benefit or add value to your company and if you have any questions please post a comment and we will get back to you.

Appraisals/Reviews

These are great opportunities to rebuild relationships with staff. If you have been focussed on a project and haven’t given them much time over the past few months, suggest a catch up. This is a great opportunity for an employee to share thoughts about their own progress and it really doesn’t need to be your analysis of them. Have a chat, make some notes and then get back to them with a plan of action. Another benefit about engaging your staff in this way is that they feel they can share ideas and solutions to their everyday problems. With your help these can be implemented, so you end up with a happier employee who has a little more spare time to make you some lovely money!

A Christmas Party

The highlight of the social calendar, new dresses, new shirts and everyone is filled with festive cheer. It is great to end a year on a high and recognising hard work with a nice meal or a few beverages is always appreciated. It is nice to remind ourselves that we work with great people and this is something we often overlook in the office. Especially in the run up to Christmas, tensions in the office can run high. A lot of people under a lot of pressure cannot end well. The great thing about socialising outside of work is you get to know and appreciate the person, not the job title.

Merry Christmas!

From the Nouri.sh team

Communicate! Why internal email is essential.

Avoid gossiping, address issues, eliminate hand written scribble that ends up in the trash and keep your employees in the loop. These are just some arguments for why an internal newsletter is indispensable.

Recognise that you need to communicate with staff members.

Just because we are in the digital age doesn’t mean we should stop communicating. When people have an issue and they keep it bottled up inside it will eventually, inevitably explode. Avoid your business being caught up in the mess by creating an easy-to-manage internal newsletter.

If employees don’t know the goals of the company or what is expected of them then they don’t really have a cat in hells change of achieving it. There is no need to bombard your staff with an in-depth breakdown of figures or reveal the ins and outs of your strategy, but if an employee can see where they fit in to said “big picture” then this brings a whole host of benefits.

Set the record straight.

Along with sharing positive information with your workforce, there may also be the need for damage limitation. If you can foresee an issue then it’s best to inform employees in advance. First of all they may be able to help or make provisions so they can handle the situation better themselves and secondly it gives you time to present a calming and reassuring turn of events. Someone that knows there will be a 48h technical hitch with their pay will undoubtedly be less enraged than a person who is still clicking refresh on their online banking at 5pm.

Furthermore, gossip spreads like wild fire and just like the relationship between celebrities and the press, you may wish to make an ‘official statement’.

Tailor your message

Whatever information you would like to share, blogs, social media posts, events etc… You can tailor your newsletter campaign to the audience. All you need to do is have the relevant person subscribed to the relevant campaign. You could differentiate between simple things like department or seniority, right through to people of different ages, shift patterns and even personal interests.
So come on, what are you waiting for? Connect and engage with your employees and let them know communication isn’t dead.
If you are looking for a newsletter solution with the possibility to manage multiple campaigns then I would recommend Nouri.sh. It is easy to use, can be tailored to your needs and has a dedicated customer care team.

The new year is a time for new starts, but why fix what’s getting results?

Continue nouri.shing your online marketing campaigns into 2013 and we’ll give you some special discounts to help kick-start your newsletter:

• 2 months free when you prepay for 10 months, giving you newsletter campaigns throughout 2013.
• A free, tailor-made newsletter template (worth $99) AND 2 months free when you prepay for 22 months. Your template will be designed to match your existing branding or your new vision, and structured to your liking.

And in case that wasn’t enough, we’re also offering comprehensive bespoke packages tailored to your unique business requirements.

To take advantage of any of these offers, email us at my[at]nouri.sh and we’ll get in touch as soon as we can.

Don’t miss out. The Nouri.sh team look forward to helping you make 2013 your best year yet!

The last few months have been very busy for us at Nourish. We have put a lot of work to ensure Nourish runs smoothly with minimum effort from your side.

We have put together some simple steps to help in case you need quick troubleshooting advice. If you have scheduled your campaign, however it did not deliver occasionally, please check the following:

1. If you configured a minimum number of posts, you should ensure that you RSS feed has enough new items to send. For example if you configured a minimum of 3 but only 2 posts were written since last newsletter, then it will not send until you have enough posts. You will have to log into your Nourish account and select “cancel” or “send anyway”.

2. Check if the URL of your RSS feed has not changed. This can happen for example if you change the permalinks setting on a WordPress blog.

3. The RSS feed you’ve set up for a blog or webpage may have some errors that need to be corrected. Please note the following:
* Please run your URL through an RSS validation service like the one at http://validator.w3.org/feed to identify compliance errors. RSS feeds should be RSS 1.0, RSS 2.0, or Atom compliant to be used by Nourish successfully.
* Even if your RSS is valid, but there are some errors identified please try to correct them by contacting your IT team or your feed producer.

4. If everything above worked just fine, there still may be issues with the RSS feed accessibility. You may want to contact your feed producer. They may be updating or eventually having site issues, or they may limit third parties, like Nourish, from accessing their site.

If you have configured everything correctly but still there are issues please contact Nourish Customer Support via a Help Desk ticket from within your Nourish account. Alternatively you can use this url directly: http://www.nouri.sh/helpdesk

Of course you are welcome to drop us a line if you are not sure how to perform some of the steps above.

To help you quickly and efficiently we ask you to include as much details in your message to us.

Thank you for using Nourish!
Your Friendly Nourish Customer Support

In recent weeks we’ve received many requests for Featured Nourish newsletters. This month we were delighted to learn the exciting story of Underground Book Reviews and could not wait to share it with you.

Amy, one of the writers answered a few questions to show how they are using Nourish for their email newsletter. Here is how it has been adding value by engaging their readers:

Why did you want a newsletter in the first place? Why did you choose Nourish?
I started Underground Book Reviews last August with three other writers, hoping to help new authors gain exposure and get credit for their hard work. We offer a review and interview every week, and highlight undiscovered and up-and-coming authors. The website has gained a lot of interest in the writing community, and also appeals to adventurous readers and anyone looking for a good read that isn’t mainstream. As we grew, we began to worry that we would lose subscribers due to too many posts.

I use Feedburner, however it sends our subscribers an email every time we do a blog post. With an average of three posts a week, I worried about cluttering subscribers’ inboxes. I started looking at different possibilities, and found that most of the websites that offered a weekly newsletter required payment.

How easy was it to get going with Nourish?
I didn’t have a problem at all! The layout is user-friendly for my purposes. It worked seamlessly with my Feedburner feed. When I addressed Nourish with questions, they immediately responded and were very helpful. It’s rare to find a free online service with such great customer support.

Would you recommend us to friends/ colleagues?
Absolutely! If I had known about Nourish I would have put it on the blog as soon as I started it.

How much has your web traffic increased thanks to Nourish? Do you see any change in figures already?
Traffic has stayed steady, but our subscribers have increased. We usually gain one or two subscribers a week: in the first week we started with Nourish, we gained ten! Many more switched from our daily email option, to the weekly newsletter through Nourish.

How do you intend to promote your newsletter to increase subscribers?
The blog tends to do a pretty good job of self-promotion. With every new book we review, or author we interview, we gain subscribers. If we continue to produce quality work, we expect the blog to grow on its own. However, we’re greedy for more exposure, so we occasionally do promotions with other websites and offer book-related deals to our subscribers. We recently started a series which we call the “Emerging Author Series” in which we bring an aspiring author to the blog as a guest. After the interview or guest post, we ask our subscribers to vote to read a sample of their work. This gives the writer much-needed exposure, and encourages subscription to our blog.

Anything else you’d like to share with our readers?
I’m completely satisfied with the quality here, and the customer service is outstanding. You won’t be losing me any time soon!

Visit Underground Book Reviews to read more.

Offering nice prizes or inviting subscribers to vote is a fantastic way to engage your audience and identify which topics generate more interest.

With any paid level plan, Nourish allows you to create as many different campaigns as you need and segment your subscribers in a way to deliver the most meaningful content to each group. Nourish campaign statistics and integration with Google Analytics provide you with insights into what works well for your newsletter and which aspects you can improve.

I hope you enjoyed today’s story. Let me know how you use Nourish by emailing me at my[at]Nourish. Sharing examples with others is beneficial for your newsletter.

– Remember, I am here to help you get the best out of your Nourish newsletter. Reach out to me if you have questions or suggestions.

Stay creative!
Mariana