Bored with the look of your newsletter?

Fed up with paying for a service you’re not always using?

You need to upgrade to Nourish…

If you’ve been using a competitor’s product to distribute your email newsletter and are not quite happy with the service, we’d be delighted to win your business.  Other email distribution tools may not quite give you the same customer service or quality of newsletter, we’ll prove to you how Nourish is better!…

In exchange for upgrading from a competitor’s product, we’ll give you:

• 6 months free (on the starter plan – 5000 subscribers)
• A professionally designed custom template
• Setup support to help you get the most from your newsletter

You must be using a paid for level of service and close your account with the competitor to be eligible.

The process works as follows:

• Use the form below to express your interest
• Register on the free version of Nourish
• We then create your custom template, for you to approve
• Migrate your subscribers to Nourish
• Edit the subscription forms on your website
• Close your account with your competitor & send us the proof!

Existing Nourish Customers:

If you’re an existing customer reading this, please join the affiliate programme then help us promote the campaign by tweeting about it.

Please drop us your details to take advantage of this offer...

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Email marketing remains one of the most important tools available to digital marketers since it provides a cost-effective technique for a company brand to reach prospects and customers with relevant, timely communications.

The importance of email marketing to digital marketers is clear from our latest email marketing census1 which showed that Email‟s share of the budget had increased to 23% of annual digital marketing budgets in 2008. Budgeted spend on email marketing was only slightly behind the budget for the website and search marketing, activities which tend to be much more widely discussed online.

Investment in email marketing reflects the results delivered, with respondents to our email census rating email as the best channel for return on investment after search engine optimisation, with almost two thirds of company respondents (78%) rating email as either “excellent” or “good”. Only 4% say that email is “poor” for ROI, with a further 18% describing it as “average”.

So there you go………email is the most effective form of digital marketing so if you don’t already have a nourish account sign up now to start your online campaign. Registration is free and takes only a few moments.

If so, the header can often shed some light on this issue. The header is basically a tracking record of the route the email you sent took and the stops it made along the way to get to the customer’s inbox.

Just like sending something across the country by post emails also need to stop off at various points, the headers show you this exact route and reveal these stops. They also show the details of the sender and the recipients. Headers also reveal more about the different ISP’s through the information they chose to include

Every email landing in an inbox is given a header. So why haven’t you seen one? This is more than likely because each email client (that’s the service or program you use to read you emails – like Outlook, Hotmail, Googlemail etc) hides these headers in a different way. They are hidden from view because unless you’re an email marketer trying to find out more about your email deliverability, the header is not that interesting to see.

For more information on how to see headers on different email platforms go to:

http://www.abika.com/Reports/Samples/emailheaderguide.htm

As the Digital Economy Bill was debated in the House of Commons this week, we want to know how it will affect your business?

The Act includes provisions about:

-The online infringement of copyright, including copyright and music companies’ rights and about penalties for infringement
-The functions of Ofcom
-Internet domain registries
-The functions of the Channel Four Television Corporation
-The regulation of television and radio services
-The regulation of the use of the electromagnetic spectrum
-The Video Recordings Act 1984
-Public lending right in relation to electronic publications
-Amendment of the Communications Act 2003 requiring Internet service providers (ISPs) to disclose details of customers who repeatedly infringe copyright, on production of sufficient evidence, with a possible fine of £250,000 for non-compliance
-The requirement that ISPs block access to sites that allow “substantial” infringement

For more information, the full act is available here. http://www.opsi.gov.uk/acts/acts2010/ukpga_20100024_en_1

… Enter our newsletter competition then by sending your newsletter to my[at]nouri.sh

We intend to award a feature every month and there is no deadline for this contest but why wait!? This is a great chance to get showcased and gain more subscribers. Send me your newsletter now at my[at]nouri.sh so that we generate awareness and exposure for you from our blog!

Join us on Facebook, Twitter and LinkedIn to follow our discussions and share any comments and statistics you may be willing to share with us and other followers.

And remember if you still need a little help getting your newsletter as smart and powerful as you want it, just drop me a line, I’ll be happy to help 🙂

Know your audience, ask what they want, and deliver it.

Send frequently

We need YOUR help! Please let us know what you think of nouri.sh. We want to know how we can improve our service and make it better for you so please post your feedback on our blog. We look forward to hearing from you.

Laws are not standard across Europe – depending on your market always check with the laws of the country you are dealing with. Below is a summary of the principles of UK law.

The basics

• The nature of your message must be clear to the recipient from the start- you must not disguise the origin or purpose of the message.
• You must always have an unsubscribe link (or  a way for users to unsubscribe).
• Recipients must have opted in to receive your updates.
  

There are two exceptions to the opt in rule:

• You can promote your business to employees of a Limited Company.
• If someone has bought (or negotiated to buy) something from you, and provided their email address, you can promote related goods and services to them.
• You must still provide an opt out service.

 ‘Forward to a Friend’ emails

• If you are planning a ‘forward to a friend’ email then you must make it clear that the recipient should only forward the email to people who will be happy to receive it.
• If you offer an incentive to people who forward the email, and it’s sent to people who are unhappy to receive it, then you are liable as the instigator of that email.
• You cannot ask a receiver to provide you with other people’s email addresses, unless you have the specific consent of those individuals – whether directly to you or via the original recipient.

 Summary:

• You can ask a recipient if they mind you passing on their details to a third party organisation to promote their products.
• You must ensure, however,  that the third party is reputable and complies with the law
• You can send genuine business-related emails to your existing customers, or to people who have left their details with you i.e. during an enquiry, provided the email is about a similar product/service.
• You MUST NOT treat competitions etc. as a way of building a mailing list – recipients must actually request to opt in to receive promotional emails
• You must ensure that the recipient has actually opted in. It is your responsibility to check this.
• You must always keep up to date with the legal principles surrounding email marketing.
• It may help to appoint somebody to do this.
• Breaches of legal principles can be costly both monetary and in terms of reputation.
• Always check the Data Protection Act- it is updated regularly and terms contained in the US version breach terms in the UK version.

Keep checking our news section for an update on Data Protection law and how it affects your business!

If you're going to offer a prize make it something good!

They say a picture is worth 1000 words… We say a good prize is worth 10,000 subscribers.

Build your list of subscribers by bribing your community with a prize each month. For example, you could offer a prize for:

• the best comment
• the nicest testimonial 
• forwarding the newsletter to the most people
• proving you read the newsletter by answering a simple quiz
• just being on the list (random selection)
• any of the above

Continue reading »

This month we’d like to showcase a great example newsletter created by http://www.dgm-uk.com/ – DGM, the UK’s most experienced  affiliate network.

We designed a custom template to promote the DGM brand and give a more professional look to all their newsletter mailings. With well written content, this is an excellent example of a newsletter designed for hundreds of subscribers.

Continue reading »