Stop…..check your email checklist!

Before you click send check your email checklist to avoid embarrassing mistakes. If you don’t have a checklist here are a few things we recommend putting on yours.

• Test your subject line for readability in different email programmes then…
• Check how your email appears in different email programmes
• Do the first 15 characters contain the main hook?
• Does it contain any spam filter words? – Free, click here, act now
• Does the link point to the correct landing page
• Does your email have the mandatory information – think about what you need to be putting in every email – i.e. a register now link, dates/times/location of events etc
• Most importantly think about how it will look to the recipient. Consider the design and layout – make the first sentence snappy and short.

And don’t forget…..check, check and check again…..

Use your checklist every time you send a newsletter and your email campaign will always run smoothly and efficiently.