Even though Apple has refused to support Flash on their iphones and ipads, the opportunities are still endless. Sky have recently launched their ipad app, meaning users can watch Sky Sports live.

Below is just an outline of what an ipad could mean for your business and how it will change the face of email marketing forever.

Although the ipad is meant for personal rather than business use, it still has its relevance in today’s corporate world.  The benefit of sending emails to customers who have ipads (not that you would be able to get hold of this information) is that they are more likely to read the email. When at work consumers are busy working and replying to the more important emails, meaning your email often gets overlooked or seen as spam. However, this changes when the email is read on a device like an ipad as consumers often spend time browsing through their emails at a leisurely pace. 

The next issue is visibility. The preview pane in Outlook is small and people can only see the top of the email, which contains a header with the company logo and no real information, which doesn’t  convey your message well. Some webmail clients, such as Google Mail, Yahoo etc also disable images within emails. This helps to destroy your brand image and appears unprofessional. The best ones to test to ensure that the majority of your audience don’t experience any issues or irregularities in rendering are Yahoo!, Windows Live Hotmail, Gmail/Google Mail and AOL. Test these periodically to ensure that email client changes and upgrades don’t affect your emails.Contrast all of this to the iPad. Images are displayed by default. The preview pane is much larger. This means that recipients be able to preview most of your email. There are also fewer distractions on the email client itself; Outlook has tons of sidebars, folders and options that not only take up valuable space but compete for attention with emails.

Another advantage from a technical point of view is that the iPad email client uses the same rendering engine as the Safari web browser. This means that if something displays fine in Safari, it will appear almost exactly the same in an iPad email. And Safari will display things almost exactly the same as Firefox, Chrome and, if you’re careful, the later versions of Internet Explorer. Since Safari supports HTML 5, so does the iPad email client. One of the main features of HTML 5 is the ability to embed images directly in the page. If the iPad takes off this could lead to a boom in video email marketing.

I would encourage all email marketers to get hold of an iPad and start testing. You need to see how your emails look on this new device and make sure that they are rendering correctly. This is just the beginning of how email marketing will change over the next few years so make sure you keep abreast of the latest technological advances and social revolutions.

Hi everyone

Just thought i would drop in and let you know that Nourish is now featured in the Email Guide’s directory so please post your reviews here http://bit.ly/csrusl

We’d love to hear what you think!

Don’t forget we are also on Linkedin, Facebook and Twitter so don’t forget to follow us online for the latest news and reviews.

Thanks

Andrea

andrea@nouri.sh

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Fed up with paying for a service you’re not always using?

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If you’ve been using a competitor’s product to distribute your email newsletter and are not quite happy with the service, we’d be delighted to win your business.  Other email distribution tools may not quite give you the same customer service or quality of newsletter, we’ll prove to you how Nourish is better!…

In exchange for upgrading from a competitor’s product, we’ll give you:

• 6 months free (on the starter plan – 5000 subscribers)
• A professionally designed custom template
• Setup support to help you get the most from your newsletter

You must be using a paid for level of service and close your account with the competitor to be eligible.

The process works as follows:

• Use the form below to express your interest
• Register on the free version of Nourish
• We then create your custom template, for you to approve
• Migrate your subscribers to Nourish
• Edit the subscription forms on your website
• Close your account with your competitor & send us the proof!

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Email marketing remains one of the most important tools available to digital marketers since it provides a cost-effective technique for a company brand to reach prospects and customers with relevant, timely communications.

The importance of email marketing to digital marketers is clear from our latest email marketing census1 which showed that Email‟s share of the budget had increased to 23% of annual digital marketing budgets in 2008. Budgeted spend on email marketing was only slightly behind the budget for the website and search marketing, activities which tend to be much more widely discussed online.

Investment in email marketing reflects the results delivered, with respondents to our email census rating email as the best channel for return on investment after search engine optimisation, with almost two thirds of company respondents (78%) rating email as either “excellent” or “good”. Only 4% say that email is “poor” for ROI, with a further 18% describing it as “average”.

So there you go………email is the most effective form of digital marketing so if you don’t already have a nourish account sign up now to start your online campaign. Registration is free and takes only a few moments.

As the Digital Economy Bill was debated in the House of Commons this week, we want to know how it will affect your business?

The Act includes provisions about:

-The online infringement of copyright, including copyright and music companies’ rights and about penalties for infringement
-The functions of Ofcom
-Internet domain registries
-The functions of the Channel Four Television Corporation
-The regulation of television and radio services
-The regulation of the use of the electromagnetic spectrum
-The Video Recordings Act 1984
-Public lending right in relation to electronic publications
-Amendment of the Communications Act 2003 requiring Internet service providers (ISPs) to disclose details of customers who repeatedly infringe copyright, on production of sufficient evidence, with a possible fine of £250,000 for non-compliance
-The requirement that ISPs block access to sites that allow “substantial” infringement

For more information, the full act is available here. http://www.opsi.gov.uk/acts/acts2010/ukpga_20100024_en_1

… Enter our newsletter competition then by sending your newsletter to my[at]nouri.sh

We intend to award a feature every month and there is no deadline for this contest but why wait!? This is a great chance to get showcased and gain more subscribers. Send me your newsletter now at my[at]nouri.sh so that we generate awareness and exposure for you from our blog!

Join us on Facebook, Twitter and LinkedIn to follow our discussions and share any comments and statistics you may be willing to share with us and other followers.

And remember if you still need a little help getting your newsletter as smart and powerful as you want it, just drop me a line, I’ll be happy to help 🙂

We need YOUR help! Please let us know what you think of nouri.sh. We want to know how we can improve our service and make it better for you so please post your feedback on our blog. We look forward to hearing from you.

Many of our clients have asked for an automated birthday message.

Do you want to send your loyal customers vouchers or promotions as a birthday gift?

Then think about segmenting your subscribers into specific groups – you may want to target certain groups at particular times of the year etc. The more relevant you make your campaign the better the response. Choose demographics such as age, gender, post code etc.

This is a popular marketing tool so make sure you don’t miss out and segment your audience now!

Choose from nine stunning newsletter templates

Wow! Check out our newsletter templates, available now.

There is a simple formula to great newsletter design – keep it simple. Each template is similar in layout, but unique in imagery. Pick the template that suits you best & watch your open & click through rate soar!

There are nine distinct templates representing different sectors, demographics and industries. We’ve tried to include something for everyone. Login today to browse the new templates available.

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In doing our bit for social media, we’ve created profiles on Facebook, LinkedIn and Twitter, where we plan to discuss new features as well as providing tips and tricks.

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• Become a Nourish fan on Facebook
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