Email marketing remains one of the most important tools available to digital marketers since it provides a cost-effective technique for a company brand to reach prospects and customers with relevant, timely communications.

The importance of email marketing to digital marketers is clear from our latest email marketing census1 which showed that Email‟s share of the budget had increased to 23% of annual digital marketing budgets in 2008. Budgeted spend on email marketing was only slightly behind the budget for the website and search marketing, activities which tend to be much more widely discussed online.

Investment in email marketing reflects the results delivered, with respondents to our email census rating email as the best channel for return on investment after search engine optimisation, with almost two thirds of company respondents (78%) rating email as either “excellent” or “good”. Only 4% say that email is “poor” for ROI, with a further 18% describing it as “average”.

So there you go………email is the most effective form of digital marketing so if you don’t already have a nourish account sign up now to start your online campaign. Registration is free and takes only a few moments.